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For over a century, Coldwell Banker has stood for something unique in the world of real estate. A star, shining bright. Blazing with passion, integrity and a commitment to excellence.
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The CB North Star mark features a visual icon that sets it apart – a star.
This star represents two distinctive elements that exemplify the Coldwell Banker brand. First, the five-pointed star is a recognized mark of excellence, one that symbolizes the quality of service that they’ve provided since 1906. Second, throughout history the North Star has been the beacon that explorers have used to guide them to the place they most cherish – home.
“Clients are drawn to the modern logo. The clean fresh look combined with the history and strength of the name Coldwell Banker makes for a powerful combination.”
– Sherri Anne Green | CB Agent
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I oversaw all aspects of this rebranding, from logo development to final execution. We presented many options for the mark, the client was looking for a “evolution not a revolution.” We landed on the North Star logo for several strategic reasons. The star represents two distinctive elements that exemplify the Coldwell Banker brand. First, the five-pointed star is a recognized mark of excellence, one that symbolizes the quality of service that they’ve provided since 1906. Second, throughout history the North Star has been the beacon that explorers have used to guide them to the place they most cherished-home.
AGENT RECRUITMENT
BLUE
From the beauty of a proud blue peacock to the power of a bolt of blue lightning, blue’s presence is always noticed. Perhaps that’s why blue is one of the most appealing colors in the world of real estate. As the official color of Coldwell Banker, blue represents thinkers, dealmakers, innovators and doers.
BLUE IS THE NATURAL CHOICE
This campaign was created to help recruit new agents to join Coldwell Banker. By using the corporate color as a theme, we built awareness of what sets the brand apart from all others. The campaign helped boost recruitment by over 17%.
