We stepped back from the materialistic discussion of equity, interest rates and property values, and developed a campaign that reminded everyone what the “true” value of a home really is. We focused on the view that a home isn’t really a financial investment at all, but rather an investment in the quality of your life. By infusing this emotional message to home ownership, Coldwell Banker has grown to be the brand leader in real estate.
Ace Metrix has ranked Coldwell Banker #1 for advertising effectiveness for the last 9 years.
GUIDING YOU HOME
“This ad ranks as one of 2021’s most powerful ads according to Ace Metrix,
out-scoring Super Bowl commercials from Google, Budweiser, and Amazon.”
HOME FOR DOGS PROJECT
SOMEBODY TO LOVE
This spot scored as one of the highest-ranked television ads of all time by Ace Metrix and has over 12 million views.
“Coldwell Banker's adorable 'Somebody to Love' ad extends commitment to pet adoption.”
UNCONDITIONAL LOVE
The Homes For Dogs Project has helped over 25,000 dogs find a new home.
THIS IS HOME
We utilized user generated footage to create this campaign. We wanted the smallest moments at home to become the most important. By using “O Fortuna” as the track we elevated those moments and made them epic.
Home Sweet Home
HOME SWEET HOME
We used the iconic song “Home Sweet Home” from Mötley Crüe to celebrate that feeling of returning home. With over 9 million views, it became an instant classic.
COLDWELL THINKING
“Need some new digs?
Coldwell Banker has put the
X-Men's X-Mansion up for sale”
IT’S NICE TO COME HOME
In advance of the “X-Men: Apocalypse” release, we partnered with 20th Century Fox,
and created this luxurious listing for the X-Men’s X-Mansion.
“Scott has delivered award-winning work and the most effective advertising in the industry because he is able to marry a creative eye with an understanding of a brand's voice and needs.”
- David Marine, CMO Coldwell Banker